Gulf Coast Calibration
Ads, Websites Management
Year:
2023
Technology:
Wordpress, Google Ads word, mailchimp
Categories:
Ads, Web Management, Email Marketing
Description
At Gulf Coast Calibration, a leading provider of calibration services in the US, I was responsible for managing various aspects of the company’s online presence. My role encompassed overseeing online backends, developing and maintaining the website, managing social media, executing email marketing campaigns, coordinating advertising efforts, and creating graphic designs. My contributions were key to enhancing Gulf Coast Calibration’s digital footprint and driving business growth.
Key Contributions:
1. Online Backend Management:
- System Maintenance: Managed the online backend infrastructure, ensuring that all digital systems, including databases and content management systems (CMS), ran smoothly and efficiently.
- Technical Support: Provided technical support and troubleshooting for website and system issues, ensuring minimal downtime and optimal performance.
2. Website Development:
- Design & Maintenance: Developed and maintained Gulf Coast Calibration’s website, focusing on creating a user-friendly and professional online presence. This included regular updates, feature enhancements, and ensuring responsive design across devices.
- SEO Optimization: Implemented SEO best practices to improve search engine rankings, increase organic traffic, and drive more potential clients to the website.
3. Social Media Management:
- Strategy & Content Creation: Developed and executed a social media strategy that aligned with Gulf Coast Calibration’s business goals. Created and scheduled engaging content for platforms like LinkedIn, Facebook, and Twitter to build brand awareness and foster customer engagement.
- Community Management: Monitored social media channels, interacted with followers, and addressed inquiries and feedback in a timely manner, enhancing customer relations and brand reputation.
4. Email Marketing:
- Campaign Development: Designed and managed email marketing campaigns, including newsletters, promotional offers, and company updates. Focused on creating compelling content and effective calls-to-action to drive engagement and conversions.
- List Management: Maintained and segmented email lists to ensure targeted and personalized communication with subscribers, leading to higher open and click-through rates.
5. Advertising:
- Ad Campaigns: Coordinated online advertising efforts across various platforms, including Google Ads and social media ads. Developed ad copy and creatives that effectively promoted Gulf Coast Calibration’s services and special offers.
- Performance Tracking: Monitored ad campaign performance using analytics tools, optimizing campaigns based on data to maximize return on investment (ROI) and achieve advertising goals.
6. Graphic Design:
- Visual Content Creation: Designed a wide range of graphic materials, including website banners, social media visuals, email templates, and promotional materials. Ensured all designs were visually appealing and aligned with Gulf Coast Calibration’s brand identity.
- Marketing Collateral: Created marketing collateral that effectively communicated Gulf Coast Calibration’s services and value propositions, supporting both digital and print marketing efforts.